Brand refresh and re-positioning for Maxwell Vernon. A small, family business led by two qualified practitioners, Maxwell Vernon offers a tailored personal approach to cosmetic treatments for men and women across the south coast of the UK, with the aim of improving their overall sense of wellbeing by helping them to achieve results that will build confidence in their self-image.

The design approach was to place emphasis on how having a treatment could make you feel. This was an opportunity to separate Maxwell Vernon from their competitors, while allowing us to build brand advocacy by creating a sense that interacting with the brand is an experience that delights.

The identity blends reference to the technical expertise of the staff with the approachable, personal service you are given. This is evidenced in clear, clean typography set in Graphik by Commercial Type, which is set against emotive photography which connects the audience to the brand on a personal level.

The brand was then applied over various communications including a fully responsive website stationery and printed collateral.



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