Virginutty
Identity, Packaging
Identity and packaging for a range of coconut-oil-based cosmetics. Virginutty is the brainchild of Melissa Legarda, a British-Filippino who, upon returning from a mission to re-connect with her roots in the Philippines, began establishing a plan to give something back. We positioned Virginutty as a premium cosmetic product, designing an aspirational quality which pushes Virginutty into a lucrative and growing market of conscious consumer goods. Virgunutty products are organic, fair-trade and ethical, this led to the use of recycled papers from Arjowiggins and environmentally friendly inks for the production of the labels. We used 'Untitled Serif' by Klim to refer to the product itself, being both ubiquitous but versatile and offering a plethora of benefits. This was paired with pre-existing futura, adding depth to the brand without losing the connection with the original product.
